In the collaborative CO-OP project with Goethe Institute, my role involved driving the creative direction and actively contributing to ideation sessions. By mapping out how our ideas would align with Goethe Institute's mission and values, I ensured a cohesive and mutually beneficial collaboration. This included developing strategies to promote interest in German culture, increase student engagement, and forge a unique partnership with Haribo, resulting in a successful and impactful project.
Haribo and Goethe Institute Collaboration
Made by: Gauri Sharma, Leighanna Estrella, Wyman Lee, Connie Lui Suet Ying, Stanley Cheng Yan Kit, Sheba Wong Pui Ying